---
title: "Exhibitor Lead Capture and Sponsor Management - Ticket Fairy"
description: "Give exhibitors a lead scanner on their own phone, help them follow up each visitor and show them the results. Keep each sponsor's deliverables on schedule."
canonical: "https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors"
---

# Show exhibitors and sponsors what your event brought them

Booth staff collect leads from a link on their own phone, with a rating and notes. Fai drafts the follow-up emails, and each exhibitor sees their leads and sales.

  [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Get started free](https://manage.ticketfairy.com/registration)    ![Ticket Fairy Event Operating System: Exhibitors & sponsors](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--leads.png)

- Leads collected at each booth
- Follow-up emails drafted by Fai
- Results exhibitors and sponsors can see

## Collect a lead from each booth visitor

Give each exhibitor's booth staff a lead scanner link that works on their own phone without an account. Staff scan a visitor's ticket or badge, or enter its code. They rate the visitor in the exhibitor's own words and add notes. Scans taken without a connection are added later. When a visitor says they do not want contact, their email and phone are hidden straight away.

- **Lead scanner link**: one for each staff member or one for the booth
- **Ratings in their words**: such as Ready to buy, Follow up or Just looking
- **Contact choices kept**: details hidden for anyone who says no

    ![Ticket Fairy Event Operating System: Collect a lead from each booth visitor](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--scanned.png)

## Help exhibitors follow up and see their return

On their own page, each exhibitor adds booth staff and scanner links and downloads their leads. They approve the follow-up emails Fai drafts from the booth notes. The emails go out in your name, replies go to the exhibitor, and each email has a link to stop further emails. Results show leads by rating, follow-ups sent and who met the most visitors. Exhibitors also see tracking link clicks and sales, and the share of checked-in people they met.

- **Exhibitor page**: booth staff, leads and follow-ups
- **Follow-ups drafted by Fai**: approved by the exhibitor before they go
- **Exhibitor results**: leads, clicks, sales and people met

    ![Ticket Fairy Event Operating System: Help exhibitors follow up and see their return](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--results.png)       [Book Demo Call](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Get Started for Free](https://manage.ticketfairy.com/registration)

## Go Deeper Into Exhibitors and Sponsors

See how your team does each job in the dashboard, set it up step by step and get answers to your questions.

- ### [Leads & sponsor results](https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors/exhibitor-leads-and-sponsor-results)

  Booth staff capture and rate visitors from a link on their own phone. Fai drafts follow-ups that each exhibitor approves, and exhibitors and sponsors see their results on their own page.

## See It in Your Dashboard

- ![Ticket Fairy page for an exhibitor's booth, with its leads, ratings, notes and who met each visitor](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--exhibitor-page.png) Give each exhibitor their own page with every lead, rating and note from their booth.
- ![Ticket Fairy follow-ups on an exhibitor's page, with a draft to check and one sent](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--follow-ups.png) Let exhibitors approve the follow-up emails Fai drafts from their booth notes.
- ![Ticket Fairy page for a sponsor, with four of six deliverables done and the clicks they got](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--sponsor-page.png) Show each sponsor the deliverables you have done and the clicks they got.
- ![Ticket Fairy lead scanner link with its QR code, the address to copy and the date it works until](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--scanner-link.png) Send booth staff a scanner link with a QR code that opens on their own phone.

## Look after your exhibitors and sponsors

- ### Lead scanner links

  Make scanner links for each exhibitor in Exhibitors or in the Desks section.
- ### Ratings and notes

  Staff rate visitors in the exhibitor's own words and add notes, and a second scan adds to the same lead.
- ### Exhibitor page

  Each exhibitor adds booth staff and scanner links, downloads leads and approves follow-ups.
- ### Follow-up emails

  Fai drafts follow-ups from the booth notes. They go out in your name, with replies to the exhibitor.
- ### Booth results

  See leads by rating, follow-ups sent, tracking link clicks and sales, and the share of checked-in people met.
- ### Exhibitor details

  Keep each exhibitor's category, tier, booth number and size, agreement and setup.
- ### Sponsor deals

  Follow each sponsor from first contact to fulfilled, with cash and in-kind values, and turn deliverables into tasks.
- ### Sponsor page

  Sponsors see their deliverables and tracking link results on their page.
- ### Copy from last event

  Bring your exhibitors into your next edition.
- ### Meetings at the booth

  Exhibitors take meeting bookings from ticket holders and answer them on their own page.

  [Learn more about Registration & badges](https://www.ticketfairy.com/event-operating-system/registration-and-badges)

## Set up lead scanners and exhibitor follow-ups

- [Give exhibitors a lead scanner for their booth at your event](https://www.ticketfairy.com/guides/give-exhibitors-a-lead-scanner-for-their-booth)
- [Let exhibitors follow up their event leads and see their results](https://www.ticketfairy.com/guides/let-exhibitors-follow-up-their-leads-and-see-results)
- [Let outside teams name their own people for event passes](https://www.ticketfairy.com/guides/let-outside-teams-name-their-own-people-for-passes)

## Questions About Exhibitors and Sponsors

### Exhibitors & sponsors

#### Can booth staff scan with their phone camera?

No. Staff scan with a USB or Bluetooth scanner connected to the phone or tablet, or enter the code on the ticket or badge.

#### Are ticket buyers told that exhibitors can scan them?

Yes, in their order confirmation once your event has a working scanner link. Buyers who ordered before you made the first scanner link do not get this by email, so tell them another way, for example in a pre-event email.

#### How long does a scanner link work?

Until the day after your event ends, unless you stop it first. It opens one exhibitor's scanner at your event and nothing else.

#### How many follow-ups can an exhibitor send?

Up to 50 at a time and 200 a day, only to visitors who can be contacted. A visitor who already has a follow-up does not get another.

#### How does a sponsor get their own page?

Link the sponsor to an outside team. The sponsor then sees their deliverables and tracking link results on their page.

#### Do leads and booth staff carry over to the next edition?

No. Copy from last event brings your exhibitors into the next edition without their leads or staff.

                [Previous **Traders & markets**](https://www.ticketfairy.com/event-operating-system/traders-and-markets) [Next **Crew & volunteers**](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers)

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Book a live demo, and we will set up your first event on the [Event Operating System](https://www.ticketfairy.com/event-operating-system) with your team.

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The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. Ticket Fairy Capital financing is provided by third-party private credit partners. The Ticket Fairy, Inc. does not make credit decisions, and all funding terms, approvals and conditions are determined by those lending partners.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)